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Merce Cardus

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Has Apple Lost Its Simplicity without Steve Jobs?

in Entrepreneurship & Business on 23/06/16

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Ken Segall on simplicity

One thing Apple has mastered is the art of simplicity. Few would know how the company achieved this better than Ken Segall, a creative director at Apple for twelve years who was personally responsible for introducing the lowercase-i into Apple’s product line: iMac, iPod, iPad, etc. Simplicity permeates all aspects of Apple, perhaps most crucially — for the bottom line, at least — the buyer’s shopping experience.

Shopping for a PC can involve going over hundreds of different models while the customer must compare each one to what they want, what they could want, and what all the differences mean for their future use. Choice is a good thing, and having a computer that fits perfectly to your needs is fantastic, but too many choices can give a person what is known as “decision paralysis.”

This is where Apple comes in. The iPod had just four different versions, from the Shuffle to the iPod Video. Giving people four choices catered to their needs and made decision making a lot easier in the long run. As a result, people feel that Apple understands them, understands what they want and need. Those wants and needs are shown in these few products, and as people feel more understood by a company, they become loyal to that company.

Ken Segall’s newest book is Think Simple: How Smart Leaders Defeat Complexity.

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Bosco verticale ↕️ vs Bosco orizzontale ↔️ Bosco verticale ↕️ vs Bosco orizzontale ↔️ 
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Oggi solo io e te. Dating the city! 🤗 #merinmi Oggi solo io e te.
Dating the city! 🤗
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So… This is IT! 😃 Right, @saminzecity ? #mer So… This is IT! 😃
Right, @saminzecity ?
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You can’t win if you don’t play. But the quest You can’t win if you don’t play. But the question isn’t, what do you enjoy?
The question is, what price are you willing to pay for?
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Happy weekend! ❤️
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The Universe is an infinite playground of magical The Universe is an infinite playground of magical possibilities.
👉The Force is with You. 
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The audacity to start believing in the not-yet see The audacity to start believing in the not-yet seen.—
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La Sagrada Família with @lego ❤️ #merinbarce La Sagrada Família with @lego ❤️
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Togetherness #merinbarcelona #barcelona #HolaBar Togetherness 
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Feliç Diada de Sant Jordi! 🌹📚 . Ps. A new b Feliç Diada de Sant Jordi! 🌹📚
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Ps. A new book is coming up! 😉😃🙋‍♀️
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No matter how long your journey appears to be, the No matter how long your journey appears to be, there’s never more than this: one step, one breath, one moment — Now. 
—Eckhart Tolle 
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A mirror to remind you who you are. . . . . #mer A mirror to remind you who you are.
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Relax as it is. . . . . #merintortosa #tortosa # Relax as it is.
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Into the wild. . . . . #merintortosa #tortosa #t Into the wild.
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Mini-Vatican. . . . . #merintortosa #tortosa #te Mini-Vatican.
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Un libro con un titolo così bello si compra, e ba Un libro con un titolo così bello si compra, e basta. 🤓🌊
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Sister Sistaaa ❤️ Let me tell you. We were hav Sister Sistaaa ❤️
Let me tell you.
We were having lunch…when suddenly…{swipe 👀}
Well, you know what they say, right?
De Madrid al cielo. 🚀😂
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When you ask for a Table for one…😄🥩 #meri When you ask for a Table for one…😄🥩
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