As the CEO and Co-Founder of Endeavor, Linda Rottenberg works with entrepreneurs around the world on a daily basis, helping them grow their businesses for maximum impact. She is the author of Crazy Is a Compliment.
Today entrepreneurship doesn’t just mean starting a tech company. It means undertaking any bold venture–from improving your neighborhood to selling crafts out of your basement; from modernizing your family business to proposing a new initiative in your corporation. The techniques involved in sharpening your idea, facing down critics, recruiting boosters, and handling setbacks apply in almost every realm of work.
We live in a time of uncertainty. Our economies, our companies, our jobs are no longer stable and secure. Change is the only constant. To survive, we all need the skills required to continually reinvent ourselves. Everyone needs to take some risk or risk being left behind.
Here’s the good news: Anybody can be a change agent today. There are not admissions criteria. There is no wardrobe requirement. There is no secret vote.
Entrepreneurship is for everyone.
In this 99% talk, Rottenberg shares tips for new entrepreneurs and addresses some of the key challenges that creative startups face.
If you are not told you are crazy you’re not thinking big enough. Crazy is a compliment.
Stalking is an underrated startup strategy.
Make things happen.
It’s not supposed to be easy.