Quote of the day
It’s not about capturing attention for just yourself. It’s about capturing attention for the great ideas, the great art, the great projects that you have. Everybody has some passion more people should see or notice.
~BEN PARR, author of Captivology: The Science of Capturing People’s Attention
7 Ways to capture some someone’s attention, HBR | Tweet
Attention is the most important currency that anybody can give you,” Steve Rubel of Edelman once told me. “It’s worth more than money, possessions or things.
→Captivology: The Science of Capturing People’s Attention
Your brain may want that bottle of soda because it’s easy to pick up, NPR | Tweet
When you decide whether or not you like an object, might you be making that decision based on how easy it is to pick the object up?
→How the Body Knows Its Mind: The Surprising Power of the Physical Environment to Influence How You Think and Feel
Why coke is lowering its sugar levels in Canada, CBC | Tweet
Coca-Cola with a bit less sugar has begun showing up in stores and restaurants in Canada. The question now is how Canadian taste buds will respond to the change – assuming they can even detect it.
Genius is more common than you think, Medium | Tweet
Are you having a big, breakthrough idea right now? A stroke of genius? A rare, Eurekan burst of insight?
→Smarter Than You Think: How Technology Is Changing Our Minds for the Better
What your online comments say about you, NYT | Tweet
What do the comments we leave say about us–about our beliefs, our biases, and how we act when the ordinary rules don’t apply? And how do our comments affect the beliefs of others?
Ivy League for free: what one man learned by crashing elite colleges for 4 years, Fast Company | Tweet
Guillaume Dumas attended the most expensive schools on zero tuition. He discovered what a college degree can–and cannot get you in life.
Ben Horowitz: Entrepreneurship is a struggle, Farnam Street | Tweet
Every entrepreneur starts her company with a clear vision for success. You will create an amazing environment and hire the smartest people to join you. Together you will build a beautiful product that delights customers and makes the world just a little bit better. It’s going to be absolutely awesome. Then, after working night and day to make your vision reality, you wake up to find that things did not go as planned.
→The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Mobile World Congress–five of the most eye-catching innovations, The Guardian | Tweet
Around 2,000 companies have flocked to Barcelona to show off their new wares, from iris-recognition phones to sat navs for cyclists or furniture that charges your device.
Vulnerability: The key to compelling romantic relationships, Writers Helping Writers | Tweet
The connection between two characters is one of the most magnetic forces in storytelling, especially in romance novels.
→The Emotion Thesaurus: A Writer’s Guide To Character Expression
How to write descriptively, Jennifer Blanchard | Tweet
A lot of times, we run through life and we don’t really pay attention to the things that are happening around us—the details of what goes on.