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Merce Cardus

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HUMP DAY LINKS ~ Reads on Writing & Better Living: Capturing People’s Attention

in Reads on Writing & Self-Publishing on 04/03/15

Photo Credit: Lex Photographic via Compfight cc

Photo Credit: Lex Photographic via Compfight cc

Quote of the day

It’s not about capturing attention for just yourself. It’s about capturing attention for the great ideas, the great art, the great projects that you have. Everybody has some passion more people should see or notice.

~BEN PARR, author of Captivology: The Science of Capturing People’s Attention

MOTIVATION

7 Ways to capture some someone’s attention, HBR | Tweet

Attention is the most important currency that anybody can give you,” Steve Rubel of Edelman once told me. “It’s worth more than money, possessions or things.

→Captivology: The Science of Capturing People’s Attention


THE BRAIN

Your brain may want that bottle of soda because it’s easy to pick up, NPR | Tweet

When you decide whether or not you like an object, might you be making that decision based on how easy it is to pick the object up?

→How the Body Knows Its Mind: The Surprising Power of the Physical Environment to Influence How You Think and Feel


HEALTH

Why coke is lowering its sugar levels in Canada, CBC |  Tweet

Coca-Cola with a bit less sugar has begun showing up in stores and restaurants in Canada. The question now is how Canadian taste buds will respond to the change – assuming they can even detect it.


PSYCHOLOGY

Genius is more common than you think, Medium | Tweet

Are you having a big, breakthrough idea right now? A stroke of genius? A rare, Eurekan burst of insight?

→Smarter Than You Think: How Technology Is Changing Our Minds for the Better

 

What your online comments say about you, NYT | Tweet

What do the comments we leave say about us–about our beliefs, our biases, and how we act when the ordinary rules don’t apply? And how do our comments affect the beliefs of others?


EDUCATION

Ivy League for free: what one man learned by crashing elite colleges for 4 years, Fast Company | Tweet

Guillaume Dumas attended the most expensive schools on zero tuition. He discovered what a college degree can–and cannot get you in life.

→40 Alternatives to College


ENTREPRENEURSHIP

Ben Horowitz: Entrepreneurship is a struggle, Farnam Street | Tweet

Every entrepreneur starts her company with a clear vision for success. You will create an amazing environment and hire the smartest people to join you. Together you will build a beautiful product that delights customers and makes the world just a little bit better. It’s going to be absolutely awesome. Then, after working night and day to make your vision reality, you wake up to find that things did not go as planned.

→The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers


TECHNOLOGY

Mobile World Congress–five of the most eye-catching innovations, The Guardian | Tweet

Around 2,000 companies have flocked to Barcelona to show off their new wares, from iris-recognition phones to sat navs for cyclists or furniture that charges your device.


WRITING

Vulnerability: The key to compelling romantic relationships, Writers Helping Writers | Tweet

The connection between two characters is one of the most magnetic forces in storytelling, especially in romance novels.

→The Emotion Thesaurus: A Writer’s Guide To Character Expression

 

How to write descriptively, Jennifer Blanchard | Tweet

A lot of times, we run through life and we don’t really pay attention to the things that are happening around us—the details of what goes on.

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