Chip Heath & Dan Heath, authors of Made to Stick, are interested in how effective ideas are constructed—what make some ideas stick and others disappear. In this way, they tell us that what stick is systematic creativity. Highly creative ads are more predictable than uncreative ones. It’s like Tolstoy’s quote: ‘All happy families resemble each other, but each unhappy family is… View Post
The Art of Learning is not about the story of a prodigy, but about how to pursue excellence through a love for the process of learning (or also called deliberate practice). To walk a thorny road, we may cover its every inch with leather or we can make sandals. Approaches to learning The author of The Art of Learning thinks that anybody can… View Post
“You are victim of the rules you live by”—Jenny Holzer. Conscious Mind vs Subconscious Mind Humans have a conscious mind and a subconscious mind. The conscious mind is all the things you are currently aware of and thinking about. It contains all the thoughts, memories, feelings, and wishes. This also includes our memory, which is not always part of consciousness… View Post
Alice: You know I’m forty, right? Harry: I knew that, like ballpark. –Home again, 2017. WRITING Script Classics: Everything I Needed to Know About Character Development I Learned From a Fish | WritersDigest.com Characters in Cars Thinking, or, How to Deal with the Passage of Time | WRITERS HELPING WRITERS® Should Your Main Character Be Likable? | Writer Unboxed Fizzle or Sizzle? How… View Post
Morpheus: Neo, sooner or later you’re going to realize just as I did that there’s a difference between knowing the path and walking the path. —Matrix, 1999. As you know, the alchemy’s goal was to find a way to transform stones into gold. That’s why alchemists used to search for what was known as the philosopher’s stone—a substance that… View Post
